Apple’s Services revenue has been growing by leaps and bounds partly as a result of these tactics.
They are the result of design decisions that prioritize creating a product that is deliberately incredibly expensive to fix over creating a product that would be cheap and easy to repair. If your MacBook Pro display breaks because Apple used display cables that are slightly too short, that’s another $600. The price of non-AppleCare repairs has been going up in nearly every product category for years.īefore Apple instituted its keyboard repair program, it was charging $600 – $700 to repair keyboards, even though it has failed to resolve its keyboard failure problem through multiple revisions of the design. Want to connect your iPhone directly to a USB-C port? That’s extra. If you want to use the fast charging that your modern iPhone supports, that’s an extra purchase. Apple still includes the same 5W iPhone adapter with its phones that it’s always shipped, even though its devices support fast charging. Today, that kind of “all-in” thinking is no longer front-and-center in the company’s product designs. My guess? We'll see a number of third-party alternatives toward the end of the year as companies try to capitalize on the gap between people who want Apple's best kit, but don't want to go broke buying basic accessories.In 2019, you aren’t being pecked to death by ducks, so much as fleeced like a sheep. And Apple's pricing has always trended high when compared to non-Apple products.īut will shoppers feel the same when they go to spend $10 - 20,000 on a modestly configured Mac Pro desktop, only to find that the monitor and stand shown with it cost an extra $6,000? How many people will opt for the display, but not the stand when their Mac Pro is already maxxing out the budget for the year? Only time will tell - the Mac Pro and Pro Display XDR come out this September. For every MacBook or iPhone, the company has often used innovative designs and proprietary ports to provide each product with a little extra cushion of profitability, selling a selection of accessories alongside it. It all comes back to a question of value, and that's an area where Apple has found some lucrative success. Amazon also offers articulated wall mounts, with the AmazonBasics version selling for $20 (opens in new tab). It may actually be a better choice, since the mount clamps to the edge of your desk or table to open up more usable desk space. Built for monitors up to 32-inches and compatible with 100 x 100 millimeter and 75 x 75 millimeter VESA mounts, it's hundreds of dollars less, while offering the same functionality. Amazon's top selling arm mount, the AmazonBasics Lift Engine Arm Mount (opens in new tab) ($99) gives you the same ergonomic control, with the ability to extend and retract, tilt and rotate as much or more than the Pro Stand.
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